In today’s digital world, students are overwhelmed by information. What truly influences their decisions? Real student testimonials. These authentic stories build trust, humanize your brand, and directly impact enrollment conversions.

Key Takeaways:

• Testimonials outperform traditional advertising.
• Real stories create trust and boost conversions.
• Learn how and where to use testimonials for maximum ROI.

Why Testimonials Matter

1. Build Instant Trust: Students relate more to peers than to ads.
2. Humanize Your Brand: Personal stories connect emotionally.
3. Address Objections: Solve doubts like career outcomes and affordability.
4. Increase Conversion Rates: Boosts form submissions by 25–40%.
5. Improve SEO: Video/text testimonials increase engagement and visibility.
6. Repurpose Across Channels: Use in ads, emails, social media, and webinars.
7. Strengthen Alumni Bonds: Featuring students fosters long-term loyalty.

How to Collect Effective Testimonials

• Diverse Voices: Include students from various programs, cities, and years.
• Ask Powerful Questions: Go beyond “How was your experience?”
• Use Video: Short, honest clips work best.
• Make It Easy: Use forms, campus interviews, and incentives.
• Get Consent: Always ask before publishing.

Where to Use Testimonials

• Website: Homepage, course pages, testimonial sections.
• Ads: Facebook, YouTube, Google Ads.
• Social Media: Reels, Carousels, Takeovers.
• Email/WhatsApp: Story-driven nurturing campaigns.
• Lead Forms: Add credibility next to CTAs.
• Webinars/Brochures: Warm up audiences with peer validation.
• Blogs/SEO Pages: Embed for improved trust and engagement.

Case Study Highlight

A coaching institute boosted enrollments by 40% after adding:

• 3 student video testimonials on landing pages.
• Instagram alumni story carousels.
• Email campaigns with graduate success stories.

Final Thoughts

Student testimonials are powerful trust signals that influence decisions. They work across platforms and are key to scaling enrollments.

Lakhera Global Services Can Help

We help educational institutions capture, optimize, and deploy testimonials to drive results through:

• Testimonial video production
• Website integration
• SEO-optimized storytelling

Turn your students into your best marketers.
Contact us at lakheraglobalservices.com